HEPSIBURADA’S HEPSIPAY ANNOUNCES INNOVATIVE PAYMENTS PARTNERSHIP WITH PAYCELL, FINTECH ARM OF TURKCELL
HepsiPay, the digital open wallet of leading Turkish e-commerce platform Hepsiburada , today announces a new payment agreement with Paycell, the fintech subsidiary of Turkey’s leading telecom operator, Turkcell (NYSE: TKC). The agreement will enable consumers to shop easily on the Hepsiburada platform without the need for a bank card by using the new direct carrier billing capability on HepsiPay Wallet.
Beginning in December, Turkcell customers who do not have or do not prefer to use a bank or credit card, will enjoy a frictionless shopping experience on the Hepsiburada platform. Customers will be able to quickly and easily transfer money to their HepsiPay Wallet, with the final top up amount reflected on their next Turkcell bill.