valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle enabling FinTech platform, PayTabs Egypt, the payment processing solution, and notchnco, an independent software vendor (ISV) for meta products, have announced a collaboration that will allow valU’s clients to enjoy a unique WhatsApp shopping experience. For the first time in Egypt, through an automated workflow developed by notchnco, valU is capitalizing on WhatsApp’s business Application Programming Interface (API) while processing payments via PayTabs Egypt’s digital payment solutions to offer clients the convenience of paying via chat.

“It is part of our strategy to offer all-inclusive solutions to clients through unique, innovative partnerships that break new ground in MENA’s fintech market,”

“We are excited to be utilizing the synergies across our NBFI platforms with our sister company valU to widen our scope of products, services, and partnership network through this collaboration with notchnco. This offering will contribute towards promoting a cashless payment culture in the region via a secure, seamless, and integrated user experience available on an extensively used social media app.”

                                                      Karim Eyada, Country BD Manager of PayTabs Egypt.

Through this collaboration, notchnco’s ‘humanized’ WhatsApp chatbot software will allow valU to target different consumer groups with offers that are specifically suited to their interests, buying cycles, and purchase behaviors. This will enable valU to provide a customized purchasing experience to a certain customer base. The upside is that it will make convenient campaign-based selling possible by delivering clients who have opted in for tailored, timely messages with an unrestricted character limit. The entire procedure will be totally automated from start to finish thanks to PayTabs Egypt’s ability to send fast payment links through WhatsApp. This will give the user a simple, straightforward payment process and the chance to benefit from valU’s reasonable and adaptable 6- to 60-month installment payment options.

“This is a historic moment for us as we partner with an innovative fintech player like notchnco to provide the most convenient and up-to-date digital-friendly shopping experience. With 60% of our population under the age of thirty, this new offering is exactly what the youth are looking for. This collaboration not only diversifies our network of partners but further cement our position as a champion of the latest digital solutions in MENA’s retail space alongside our sister company, PayTabs Egypt. Offering an even more seamless user experience, valU customers can now enjoy our customizable BNPL payment plans in an end-to-end automated process through notchnco’s chatbot and complete their payments via PayTabs Egypt, all through a single platform – WhatsApp.”

                                                                                                 Bassel ElTokhy, COO of valU.

Notchnco is working to use artificial intelligence (AI) and machine learning to better the consumer experience. Offering its proprietary omnichannel platform and humanized chatbot software, notchbot, it presently conducts business in Cairo and Abu Dhabi. This platform has proactive messaging tools and a sales tool that can be tailored to individual businesses. By providing an interactive platform that enables users to construct their own chatbots, notchbot delivers a user-friendly experience. Through various interactions, intents, and channels, the user is effortlessly guided into the discussion flow.

“We are delighted to be partnering with two premier players in Egypt’s fintech scene, valU and PayTabs Egypt, to offer customers a seamless and fully automated user experience while enjoying the convenience of customizable installment plans. This collaboration reflects the main cornerstone of our purpose as a company which is to make customers’ experience more flexible, intelligent, and personal. Customers will be able to make purchases through our intuitive AI-powered notchbot, choose one of valU’s payment plans, and complete their purchase through PayTabs Egypt’s payment gateway in one all-inclusive shopping experience,”

“It was a one-of-a-kind experience working with the number one BNPL player in Egypt, driving conversions for their business growth to engage customers for unique offers and installment payment schedules via a complete software suite developed by notchnco, inspired by valU’s team, finalised through PayTabs Egypt payment gateway, and enabled by WhatsApp’s business API,”

                                                                     Bassem Nassif, Founder and CEO of notchnco.

This partnership serves as an example of EFG Hermes Holding’s strategy to take advantage of business line synergies and further cross-selling opportunities across its NBFI platforms in order to provide clients and partners with customized, all-inclusive financing solutions. The collaboration between valU and PayTabs Egypt, which has previously inked agreements with companies like Mazadat, Inertia Real Estate, Lulu Market, EgyptAir, and The Knowledge Hub Universities to provide their customers with convenient financing options and e-payment processing, is the most recent of many.