Account-based marketing (ABM) has gained traction in recent years, and according to LinkedIn, 84% of marketers say ABM helps maintain and grow existing relationships significantly. Ultimately, an organization implementing an ABM strategy must be able to understand each person behind an account, because that individual-level understanding is critical to executing with the surgical precision that
Companies in the financial sector can leverage artificial intelligence to analyze and manage data from multiple sources to provide valuable insights. These innovative results help banks overcome the challenges they face on a daily basis while providing day-to-day services such as loan management or payment processing. Let’s now look at some AI-driven FinTech innovation use
In today’s tough economic climate, it is certain that clients are looking for ways to minimize their costs whenever possible in the face of the increasing cost of living. Banks have a key role to play in supporting consumers and especially the most vulnerable who are struggling to pay for basic necessities like rent, energy
Michael Barr, the Federal Reserve’s top regulatory official, said Monday the U.S. central bank is watching for any stresses to the financial system amid a weakening economy, and signaled that stiffer oversight of cryptocurrency is in the offing. The Fed “will be heightening its focus on liquidity, credit, and interest-rate risks as supervised institutions manage
The IRS states that if you work odd jobs for money, occasionally sell short stories or have both a day job and a side business, you are considered to be self-employed in the USA. Even if you occasionally declare a loss, what matters is that you operate your firm with the aim of generating a profit.
The main reason that credit cards try to lure you in with welcome bonuses, rewards, and travel perks is to improve your chances of earning interest on your credit card. Credit card interest, also known as APR, or annual percentage, can easily add up to more than late fees and annual fees combined. As a
Banks have started to send $13bn in cash backing Elon Musk’s takeover of Twitter according to people familiar with the matter, the latest sign the $44bn deal for the social-media company is on track to close by the end of the week after months of twists and turns. Musk late on 25 October sent a
15 & 16 November, Accra Ghana
15 & 16 November, Accra Ghana Africa’s financial services markets are among the most stimulating in the world. The banking and financial services market in Africa is the second-fastest-growing and second-most profitable of any global region, and a locus of innovation. The West African financial sector has been witnessing a wave of digital innovation that
While financial data has always been considered sensitive, the growing number of companies working with sensitive data has brought renewed attention to the issue. Financial institutions are among the most targeted by hackers due to the large amount of critical customer data they handle. Any loss of personally identifiable information (PII) can lead to lawsuits,
While the financial services industry is viewed as lacking significant diversity, many studies have shown a strong business case for promoting diversity and inclusion. A recent study, The Journey of African American Insurance Professionals, offers some practical suggestions for recruiting and retaining African Americans, a group that is underrepresented in the industry. The study, conducted in
The Twitter vs. Elon Musk issue should serve as a lesson to any company built on user numbers: quantity does not equate to quality. Banks and FinTechs must now switch from a growth-focused strategy to one that caters to the demands of its key demographics and fosters loyalty in order to become profitable, powerful, and
Financial services, like many other aspects of the global economy, have been profoundly influenced by the pandemic and the war happening in Ukraine. Since then, FinTechs had to learn how to lead the financial services sector in a period of severe challenges. FinTech has been a key booster of digital payments as consumers have quickly
