NEXI And JAKALA Announce CVM Martech Lab, The European Centre For Customer Engagement In Financial Services
Nexi, Europe’s Payment Technology, in partnership with Jakala, Italy’s leading Martech company, established CVM Martech Lab, the new customer value management center for the financial services sector, to provide giving banks and fintech better knowledge of data science and marketing. -how and technology to advance CVM, through solutions that leverage the key role of digital