Global coffee chain Starbucks has announced a partnership with Ethereum scaling solution Polygon to build its Web3 experience titled ‘Starbucks Odyssey’. This will combine the existing Starbucks Rewards loyalty program with an NFT platform.
The program will allow the company’s US clients to buy digital collector stamps in NFT form that give rewards and immersive experiences, according to the company’s blog post.
Rewards could include virtual seminars on crafting espresso martinis, one-of-a-kind products, invitations to special events at Starbucks Reserve Roasteries, and even vacations to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
“Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love and unlock digital, physical and experiential benefits that are uniquely Starbucks.”
Brady Brewer, EVP and CMO, Starbucks.
Ethereum scaling solution Polygon took to Twitter to announce the Starbucks Odyssey program.
The program is built on Polygon’s proof-of-stake network.
“This was possible because of the merge. Merge is an upgrade from a proof-of-work to a proof-of-stake consensus mechanism and is expected to make the Ethereum blockchain faster, more scalable, and much more energy efficient.”
Sandeep Nailwal, Co-founder, Polygon.