Splitit has joined forces with Samsung to introduce a groundbreaking installment payment feature within Samsung Wallet. This collaboration brings users the ability to make in-store purchases and pay over time, utilizing their existing credit cards directly at the point of sale. This marks a major milestone, as it’s the first time an installment option is natively integrated into Samsung Wallet, offering a seamless and accessible way for consumers to manage their payments without the need for new credit applications or additional checks.

Samsung Wallet, which is already trusted by millions of people to store IDs, boarding passes, credit cards, and other documents, now offers even more financial functionality. According to Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, this new feature empowers users to take greater control of their spending by spreading costs over time, all while staying within the familiar Samsung Wallet environment.

Consumer preference is already shifting toward this model. Findings from the J.D. Power 2025 U.S. Buy Now, Pay Later Satisfaction Study indicate that card-linked installment plans outperform traditional BNPL services in terms of customer satisfaction. Now, with this new Samsung Wallet feature, eligible users can split their payments into manageable portions, directly from their phone, while shopping in-store.

Splitit’s CEO, Nandan Sheth, emphasized the significance of this innovation, pointing out that while in-store shopping dominates U.S. consumer spending, installment solutions have largely been limited to online platforms—until now. With this partnership, Splitit is changing the landscape by making card-linked installment payments available in physical stores through Samsung Wallet, delivering convenience to customers and a powerful sales tool for merchants.

This new installment function will be made available to owners of Samsung Galaxy smartphones, including those with the Galaxy Z Fold7 and Z Flip7, in a few U.S. states starting on July 25, 2025. Users simply need to link an eligible Mastercard or Visa credit card to access this flexible, in-wallet payment solution, designed to make everyday spending easier and more budget-friendly.