Simplifai, a leader in AI-driven automation, has launched Agentic AI designed to optimise critical processes such as claims handling, underwriting, and customer service.

The Norwegian firm has debuted the solution in response to the industry’s increasing demands.

Insurers are facing growing customer expectations, rising cost pressures, and complex regulatory requirements.

To help navigate these challenges, Simplifai has concentrated its expertise on developing AI-powered automation tools that enhance efficiency and compliance.

Since its inception, the company has evolved from a startup offering Digital Employees to a major player in AI-driven automation across Europe.

Over the years, it has expanded globally, collaborating with customers and partners to drive digital transformation and AI innovation.

Agentic AI is specifically built to support insurers by streamlining complex processes such as claims assessment, fraud detection, and policy management.

Unlike generic AI models, Simplifai’s AI Agents are tailored for the insurance sector, ensuring adaptability, security, and full compliance with industry regulations.

As part of the launch, Simplifai is introducing three pre-configured AI Agents designed for bodily injury, motor, and travel insurance. These AI-driven solutions accelerate claims intake, processing, and customer interactions, significantly boosting operational efficiency.

Alongside the product expansion, Simplifai has strengthened its leadership team. The company recently appointed Artem Gonchakov as CEO, Dr. Bikash Agrawal as CTO, Nils Slottet as Chief Solution Officer, Niels Zijderveld as Chief Revenue Officer, and Andreas Prøven Bogsrud as CFO. This leadership team brings extensive expertise in AI, insurance, technology, and finance, reinforcing Simplifai’s commitment to driving innovation in the sector.

Simplifai remains dedicated to its mission of simplifying and optimising insurance operations through cutting-edge AI solutions. By leveraging AI Agents, insurers can enhance decision-making, improve customer experience, and reduce costs—paving the way for a smarter, more efficient insurance industry.

“Simplifai is naturally transitioning to be an Agentic AI company. Every AI Agent we build has a purpose, and helps insurers resolve a specific problem they face on a daily basis: high cost of claims, low efficiency of operations, low margins, high customer expectations and of course employee productivity and satisfaction,” Simplifai CEO Artem Gonchakov said. “We recently added LLM to our toolbox of AI techniques, which enables us to solve even more difficult problems, like bodily injury, our latest addition to our fleet of AI Agents. I’m super excited to bring Simplifai to this new stage and I have the best team with me to support you on every stage of your AI journey.”