Hala, the fast-growing regional FINTECH based in Saudi Arabia, today announced that it has acquired, through its parent company, the United Arab Emirates Paymennt.com in the second edition of the world’s largest technology event – LEAP 2023.

Paymennt.com, formerly known as PointCheckout founded in 2017 and co-founded by Bashar Saleh and Tarek Ghobar, is a payment service provider, regulated by Abu Dhabi’s Global Market RegLab, and registered rooms in the United Arab Emirates and Jordan. Paymennt.com serves more than 2,000 micro and small businesses by providing them with a platform to support their offline to online journey as well as an integrated online payment solution and has successfully processed over 250 % of annual payments.

This acquisition will allow Hala to further enhance its product offerings by integrating online payments, allowing its SMB customers to enhance their online presence and multi-channel payment processing both. offline and online.
HALA has made great strides in the FINTECH industry since its inception in 2018, with a clear focus on serving SMEs. The company experienced significant growth in 2022, doubling its customer base and annual revenue.

It should be noted that this is Hala’s second acquisition since its inception, the first being Saudi Arabia’s acquisition of the startup “Fresh” in 2021, now known as Hala. cashier and now allows Hala to integrate non-financial additions. valuable services to its SME clients, a key pillar of Hala’s strategy to build a one-stop shop for SMEs.

“We are excited to welcome Paymennt team to our family to join us in executing our shared vision. The trigger was simple, we met smart entrepreneurs who share a similar vision and who are building a complementary product that clearly fits within our strategy. With more to come, this is our first endeavour outside our homeland and is the first block towards executing our global vision. We believe integrating the offering of Paymennt.com with that of Hala will provide a major added-value for our customers in Saudi and in UAE”.

Maher Loubieh, Co-Founder, HALA.

“It’s a privilege to join a key player in the region’s FINTECH ecosystem, one that shares our commitment and passion to cater to the needs of SMEs. We are very proud of what our team has achieved to date, having gained the trust of our merchants in processing their payments. Now, being part of the Hala family, we can better serve our customers and grow across the Middle East and beyond.”

Bashar Saleh, Co-Founder and Chief Executive Officer, Paymennt.com.