Saifr has announced its integration with Adobe that aims to redefine compliant content creation within the financial services industry.

As part of the Adobe Experience Cloud as an Adobe Technology Partner, Saifr provides advanced AI compliance solutions that serve as a compliance guardrail for generative AI content, helping users manage their risk and enhance the speed to market of their content.

The reason for the partnership is to leverage Saifr’s AI technology within Adobe’s platform to streamline the creation of compliant content, particularly in the highly regulated financial services sector. This integration aims to enable marketers to use generative AI safely and in accordance with regulatory guidelines.

Saifr specialises in AI-driven compliance solutions that monitor and guide the creation of digital content in line with regulatory standards. Their tools act like a spell-check for compliance, detecting potential risks and suggesting amendments that align with guidelines from regulatory bodies like FINRA and the SEC.

Adobe offers a range of digital marketing and media solutions. Their GenStudio for Performance Marketing provides tools for marketers to create, manage, and optimise their content effectively across various digital platforms.

The integration enhances Saifr’s presence within Adobe’s ecosystem, expanding their reach and capabilities in the digital marketing space. It follows a previous collaboration where Saifr AI models were included in the Microsoft Azure AI Foundry model catalogue.

Saifr’s Retail Marketing Compliance and Suggested Language models are now accessible within Adobe GenStudio, allowing for an in-tool compliance review that aligns with the needs of financial marketers and complies with stringent industry regulations.

“Marketers are increasingly using generative AI in their work, which can introduce business risk, particularly in regulated industries, such as financial services,” Saifr CEO Vall Herard said. “Saifr’s integration with Adobe enables marketers to take advantage of a powerful new technology’s outputs in a way that prioritizes safety and can help facilitate compliance with regulatory guidelines.”

“Microsoft is committed to empowering organisations through industry-specific solutions that address their unique needs,” Microsoft Corporate Vice President Satish Thomas said. “Our collaboration with leading industry partners, such as Saifr, to offer partner-enabled adapted AI models in the Azure AI Foundry model catalogue gives organisations the ability to access, build and deploy AI solutions quickly and efficiently. This approach accelerates time-to-value and fosters a robust ecosystem of innovation that helps organisations across industries transform their operations and achieve new levels of success.”