Rakuten France announces the launch of a completely new integrated payment solution, Club R Pay, thus becoming the first e-commerce company to offer such a system on the market. A globally integrated payment solution, Club R Pay makes it easy for the 12 million members of the Club R loyalty program to shop at more than 2,000 locations while enjoying their Rakuten rewards.

This new initiative allows Rakuten to streamline the purchasing process and assist its partners in digitization and growth.

Simplify and shop securely on over 2,000 websites

As people increasingly spend online, security and ease of use are key in the buying process. According to FEVAD, France’s national European e-commerce association, the French will spend €129 billion on internet purchases in 2021, and online purchases now account for 14.1% of retail commerce. It is in this context that Rakuten is launching Club R Pay, a new payment solution within its partner ecosystem.

With Club R Pay, Rakuten offers its members a simple and transparent payment process within a vast ecosystem of more than 2,000 partners (Nike, Lego, Marionnaud, Hotels.com, etc.).

“At Rakuten France, tomorrow’s e-commerce is a shopping platform that provides an optimised, simplified, secure customer journey that builds loyalty by rewarding purchases within an ecosystem of partners in complete freedom. Tomorrow’s business meets real, concrete needs. It is a business that allows you to have fun while controlling your budget,”

Fabien Versavau, CEO of Rakuten France.

Through a strategic partnership with Mastercard, a global payments network operating in 210 countries and territories, and Marqeta, the state-of-the-art global card issuance platform, that will power single-use virtual cards, Club R Pay offers an additional guarantee of security and reduces payment risks.

“Our work with Rakuten in France represents an exciting evolution for Marqeta in Europe. By tapping into the power of modern card issuing, we are helping one of the world’s most innovative e-commerce platforms build loyalty and engagement with their marketplace users,”

“Club R Pay allows members to shop and make a purchase on any of the 2,000 partner sites using their Club R Pay membership card. The membership card allows simple payment at checkout without entering their card details as it is part of the ecosystem, and the card collects Rakuten reward points that can be redeemed in cash or spent on Rakuten site. Our partnership with Rakuten will not only result in less cart abandonment, it also will increase revenue as shoppers are more likely to shop with partner brands as they can collect and pool the rewards and receive real discounts.”

Jeff Parker, SVP and Managing Director, International at Marqeta.

Support people’s purchasing power

As 2022 draws to a close, purchasing power remains one of the main concerns of the French. Launched 4 years ago, Rakuten’s Club R loyalty program is now the most generous online shopping platform in France. Its 12 million members can withdraw between 5% and 35% of their purchases on the marketplace or one of Rakuten France’s 2000 partners.

Club R Pay simplifies the process for Club R members, who automatically earn Rakuten Points from their purchases with partner brands. With the launch of Club R Pay, they will receive an additional 5% off their purchase.

Offers brand traffic acquisition at a lower cost

R Club provides partner brands with the right resources to grow digital revenue on their own websites, experience less cart abandonment, and get traffic at a competitive price. . A true marketing acquisition partner, Club R helps brands reach 12 million loyal and committed buyers in France, providing an important transition to generating growth.

Club R Pay is also designed to help partners optimize their marketing spending. By providing a performance-based pricing model, partners only pay when a user makes a purchase. This plug-and-play payment solution does not require complicated development partners. Popular and ubiquitous, it’s easy to integrate into the buying process.

This solution is part of a strategy to focus on the buying journey to create value for both buyers and brands. Aware of the evolution of society and driven by the digitization of the buying and selling process, Rakuten France reaffirms its mission to bring its expertise in innovation to serve millions of consumers. and valuable retail partners.