Nexi, Europe’s Payment Technology, in partnership with Jakala, Italy’s leading Martech company, established CVM Martech Lab, the new customer value management center for the financial services sector, to provide giving banks and fintech better knowledge of data science and marketing. -how and technology to advance CVM, through solutions that leverage the key role of digital payments in customer acquisition.

Headquartered in Milan but with a European reach, CVM Martech Lab was born from the desire of two companies to share best practices for participating in the evolution of digital payments. for the benefit of banks and financial services institutions. Banks, fintech and industry players will be able to harness the significant economies of scale and scope guaranteed by the CVM Martech Lab while benefiting from the complementary tools and methods that the CVM Martech Labs use. Nexi and Jakala intend to integrate into the mix.

“Customer Value Management today has a strategic value in financial services for both traditional players and newcomers – for the former it is an essential acquisition lever, almost always as an investment in and subsequent development of customer value, while for the latter it is a key retention and loyalty driver. In this scenario, digital payments play a key role because they are, together with bank current accounts, the most widespread service, they are used on a daily basis and they carry useful data,”

“CVM Martech Lab aims to be a powerful accelerator to develop customer engagement at a systemic level. We at Nexi, after more than six years of work to develop multiple solutions for a large number of banks, have built up a wealth of experience and processes that, together with those of Jakala, represent a real value for Italy and we intend to export this value to Europe.”

Flaminio Francisci, Customer Value Management Director at Nexi.

In fact, more than 150 Italian banks now have access to the advanced CVM solutions and methods offered by Nexi and Jakala, resulting in the acquisition of valuable customers, services and products. High growth allows healthy customer value development through customers. lifecycle from acquisition to maintenance, including interactive programs.

Likewise, Jakala, with its combined marketing and technology know-how, has embarked on a specific path that the company has assembled in recent years with unique centers of expertise in the market. Italy and Europe.

“At Jakala we drive technological transformation and promote innovation through a mix of talent, technology, data and analytics. The success of any engagement program is closely linked to an understanding of its target market. We are proud of the partnership with Nexi, because it allows us to apply our know-how in the field of engagement, intervening in a key moment of the customer engagement process like digital payments. Indeed, in this process it is essential to implement a data-driven profiling approach and real-time interaction aimed at being relevant when it counts.”

Gabriele Pozzi, Managing Director of Jakala.

Thus, digital payments represent the best possible opportunity to attract customers, both because of the vast amount of data and information they carry, as well as because of their intergenerational nature and ease of use. their use. Nexi’s CVM Martech Lab enables organizations offering payment experience-based products and services to maximize customer value by engaging them through digital payments and developing innovative solutions. new business proposals aimed at the customers themselves.