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HOW TO DRIVE UP DIGITAL COMPLETION RATES WITH HYBRID BANKING

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31ST MAY 2022 | 02:00 PM BST

Banks and financial institutions often turn to automation to fix abandonment rates, but a fully automated, self-service experience isn’t necessarily optimal for every type of banking activity. To drive up digital completion rates, banks need to give customers the self-service they want, yet still offer the human connection of the branch experience.

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