FROM INSIGHTS TO FUNCTION: DESIGNING FOR WOMEN’S FINANCIAL INCLUSION
09TH JUNE, 2022 | 10:00 AM EST | USA
Digital Financial Services (DFS) are a means to economically empower women. Good DFS design goes well beyond interfaces or marketing approaches — it is vital in ensuring that a financial service resonates with women. To achieve this, we need to understand women’s lives and realities, and how those impact their usage of products and services.