Forter, a global provider of digital commerce trust solutions, has launched major enhancements to its Payment Optimisation suite, including a beta release of Predictive Payment Routing and a new GenAI agent detection tool, as part of its spring product release.

These developments come in response to rapid changes in the digital commerce landscape, where evolving consumer behaviours, the rise of GenAI technologies, sophisticated fraud tactics, and increasing regulatory demands are reshaping how businesses approach payments and risk, according to FF News.

The firm offers a comprehensive Trust Platform that helps merchants fight fraud, improve identity verification, and optimise payments all while ensuring seamless customer experiences.

Its platform is used by some of the world’s largest brands to protect their online transactions.

The newly launched Predictive Payment Routing tool builds on Forter’s existing Payment Optimisation solution. It not only determines when and how to apply authentication, but now also recommends the most suitable processor, card network, and whether to use network tokenisation for each transaction.

This intelligent routing boosts authorisation rates, reduces costs, and gives merchants enhanced control over their payment strategies.

The spring release also includes GenAI agent detection, allowing Forter’s platform to identify when AI-powered agents are shopping or interacting on behalf of customers.

This feature helps differentiate between beneficial bots that assist shoppers and malicious bots that exploit vulnerabilities or commit fraud.

In addition, Forter has improved its device takeover detection by 20% and increased its ability to identify connection manipulation methods, such as VPNs and proxies, by 15%.

These advancements are vital as such attacks continue to grow in both frequency and sophistication.

To further enhance transparency and user confidence, Forter now offers a GenAI-powered feature that automatically generates plain text explanations of its decision-making process. This includes clear insights into the user profile, transaction details, and network behaviours that inform each decision.

Forter has also strengthened its global partner ecosystem, achieving Premier Partner status in Shopify’s Enterprise Technology Partner Program.

This designation places Forter among only 23 global partners and recognises its unique capabilities as the only fraud prevention provider in the group. Through this partnership, Forter helps Shopify’s largest merchants secure transactions, recover lost revenue, and deliver smoother customer journeys.

Forter chief product officer Cyndy Lobb said, “Digital commerce today doesn’t look the same as it did 12 months ago. Changing consumer behaviour, advanced GenAI technology, sophisticated fraud and new regulations have all fundamentally changed the industry. Our focus is on helping businesses stay a step ahead, tackling their payments, fraud and identity challenges head-on all within one platform. No matter how commerce evolves, Forter is positioned to ensure our customers grow by knowing exactly who they are doing business with.”