Pipe, a FinTech company specialising in embedded financial solutions for small and medium-sized businesses (SMBs), has announced a major expansion of its Pipe Partner Portal, introducing new developer tools aimed at simplifying integration.

The enhancements are designed to make it easier for developers to embed Pipe’s capital services within payment and software platforms. Unlike traditional embedded finance solutions, Pipe’s approach prioritises a “tech-first” model, ensuring seamless integration for partners while accelerating capital delivery to SMBs.

Pipe’s infrastructure enables payment processors and vertical software firms to offer capital solutions without the need to build complex in-house systems. Through its software development kits (SDKs) and APIs, partners can incorporate Pipe’s capital services into their ecosystems, enhancing the merchant experience and unlocking new revenue streams. Businesses accessing capital through Pipe can bypass traditional financing challenges by leveraging their secure transaction data from partner platforms.

The new developer capabilities allow for multiple integration pathways, including a Pipe-hosted option, which can be launched in as little as a week, an Embedded UI that takes one to two weeks, and a Full API integration that provides complete control over the user journey within four weeks.

A key part of the update is the enhanced Pipe Partner Portal, which offers a dashboard and resource centre where partners can track merchant activity, revenue share, and manage embedded relationships.

Deepak Colluru, director of product management at GoCardless, praised the ease of working with Pipe’s technology. “Integrating with Pipe’s Embedded UI was an incredibly smooth process. The Partner Portal’s self-serviceability and comprehensive documentation allowed us to move quickly, while Pipe’s responsive tech team was always there to offer valuable guidance when needed.

“It was clear that the Pipe team was invested in our success, going above and beyond to ensure we had everything we needed. The experience was great from start to finish.”

The new features prioritise key technical enhancements, including real-time feedback through webhooks, increased security with advanced API key management, and a robust sandbox for testing various integration use cases.

Pipe’s chief technology officer, Nate Wiger, emphasised the company’s commitment to developer engagement. “As a software company committed to using technology to improve financial access, we know how important it is to work closely with the developer community.

“Engineering teams are the ones implementing our solutions to put them into the hands of SMBs. By expanding our Partner Portal with a growing set of developer tools and resources, we aim to make it even easier for our partners’ technical teams to embed Pipe solutions, from the initial implementation stage all the way to ongoing post-launch support.”