Marketing for financial services has always been challenging. It takes significant skill to explain your offer, be completely open, sound seductive, and still be relevant and interesting.

So, where do you start?

Now that social media and content consumption are so pervasive, you should be figuring out what content can strengthen your brand and provide extra value to your customers. Your target market is becoming more and more likely to be the notoriously hard-to-reach millennial demographic. So how can you customize a content strategy to reach this hard-to-reach market?

By giving people what they require, it is easy. You’ll also need to create some strong marketing personas to have a true understanding of what customers need. You must identify your clients, or their ASL, if you choose. what their wants, needs, and aspirations are The pain points and difficulties your personas experience on a daily basis as they join your market and attempt to utilize your product are more essential than how they wish to integrate your product into their lives or where they are online.

FX Marketing Made Easy

Once you have all of this knowledge, you should consider how your product addresses each of these problems. Do you have a target market, a marketing strategy, or a campaign? For instance, imagine a trader who has little patience for reading lengthy texts. Simply said, they can’t spend numerous hours poring over eBooks and studying until dawn because of their way of life. So you provide content with brief, concise, yet educational videos to meet their needs for quick consumption. Sounds easy, right?

But the story doesn’t end there. Based on these personas, your marketing department (internal or external) must develop a content strategy that addresses every single piece of content needed to support the success of your clients. In order to have that diverse content offering that will establish your company as THE source of reference to potential clients, it will need to be a rich one with a variety of different content forms, ranging from podcasts to videos, short educational articles to long-form SEO ones (we’ll go into that more later). Additionally, you’ll need to remain on top of trends by providing not simply in-depth knowledge or top-notch customer service, but also timely news and maybe analytical data to support those things.

At this stage, it may seem really overwhelming, but if you have the appropriate team in place, it will be simple to get through.

It’s crucial to distinguish between simple blog/content products and what we refer to as cornerstone content as you’re creating your content strategy.

Why SEO is a Brand Gamechanger

Of course, we laugh. However, the challenging nature of search engine optimization must be taken into account. There should ALWAYS be a tonne of room left for SEO as your team is developing their content plan. We’re referring to lengthy, keyword-rich web pages. not a post. that will continuously promote your business if given the right amount of time.

When you find a top-notch content manager or SEO expert, you should start by choosing the keywords you want to concentrate on. Choose the ones that best support your product and business. Then, in order to start ranking up organic traffic, your team will need to construct some perfect keyword clustered web pages.

We must emphasize at this point that this process takes time, and results don’t appear right away. It’s a long-term strategy with substantial advantages. Starting this SEO approach when you start developing your brand is therefore not only recommended but also very much implied.

You can use these essential components of your website as soon as they are finished being produced. Your outreach campaign needs to get going here. These incredibly valuable web pages are fantastic on your website, but they aren’t particularly helpful until you start distributing them to your potential customers. After all, nowadays, it’s uncommon for someone to just happen upon a website. We need to get your material in front of the faces you want to become your clients because of our declining attention spans and limited time.

Get links to your web pages from trustworthy websites with high domain authorities as soon as possible. similar to, ahem, Finance Magnates and Forex Live. Your good friend Google will start to notice that your page is getting seen if your material is linked to websites with a huge readership. For the keywords you’re targeting, your ranking will gradually rise and you’ll become more visible to potential customers.

Your in-house (or outside) SEO specialist will then need to start locating, getting in touch with, and haggling with the websites and internet locations that draw your potential customers. As time passes, they’ll begin to receive an increasing number of links to those SEO webpages, establishing your company as a credible information source.

But the information doesn’t stop there. When this happens, you should diversify. Focus on developing shorter versions of other educational content types instead. You host brief articles and videos on your website, and those links point to those SEO pages. The goal is to ensure that information flows smoothly through your website.

Social Media Powering Financial Services Marketing

Meanwhile, you must make an equal effort to promote your content in addition to producing a fantastic content offering. Particularly in the case of the FX market. If you’re not going out, there’s no need in getting dressed. This is the moment to invest in social media by employing mobile apps, landing pages, banners, and public relations. These are the channels through which you’ll begin spreading the word about yourself across the digital horizon.

Creating a face for your brand should be your first step. An analyst or subject matter expert who can speak about issues pertaining to your market Prospective customers react more favorably to a brand when they can put a face to it, which is a scientific truth. Then, because of regulatory considerations, this analyst or expert will be able to participate in discussions that the corporation itself cannot.

Put up your banners and landing pages as well. You will be able to display your digital media in locations where your potential customers are found if you have a fantastic graphics team at your disposal. As an illustration, consider properly positioned banners on Trading View or Forex Live that direct users to your product sites.

When you start developing your brand and your marketing team, you can ultimately accomplish a great deal. But even at the best of times, starting something new and maintaining momentum and direction may be difficult.