Ethos, a leading provider of cutting-edge InsurTech solutions, has announced a strategic partnership with Protective Life Corporation and its subsidiary Protective Life Insurance Company, collectively referred to as Protective.

The partnership will enable Protective to offer its proprietary term life insurance directly to consumers via Ethos’ advanced digital platform, according to FF News.

The collaboration aims to simplify access to life insurance by leveraging Ethos’ seamless technology platform and Protective’s trusted insurance products.

Together, the companies aim to expand life insurance access, delivering exceptional value and ease to millions of families.

Ethos is renowned for its innovative technology platform that simplifies the insurance purchase process for both consumers and agents.

The platform integrates advanced tools to provide a streamlined, user-friendly experience, making it one of the most robust solutions in the industry.

Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., is a prominent provider of financial and insurance solutions, known for its commitment to making life insurance accessible to a broad demographic.

As part of this partnership, Protective will offer term life insurance for consumers aged 20–65 with term periods ranging from 10 to 40 years.

Coverage amounts of up to $2m will be available, featuring guaranteed level premiums and a terminal illness rider for accelerated death benefits. Customers will also gain access to Ethos’ proprietary Estate Planning tools.

This initiative reflects Protective’s commitment to innovation and accessibility. “We are excited to team up with Ethos to help more people achieve financial protection,” said Aaron Seurkamp, SVP and President of Protective’s Protection & Retirement Division. “Their cutting-edge technology allows us to reach a wider audience and delivers an exceptional experience. This is the latest example of Protective’s commitment to making term insurance easy to obtain and accessible for families everywhere.”

Peter Colis, Co-Founder and CEO of Ethos, expressed similar enthusiasm.

“Joining forces with Protective is a fantastic opportunity for us to expand life insurance access to millions more families while delivering the best policyholder experience,” he said. “And, we couldn’t be more proud to do it with one of the most reputable organisations in the life insurance industry.”