Discovery Data, the market leader in data, insights, and analytics for the financial services and insurance industries, announced today that it has co-developed with AdvisorTarget its new Advisor Intent Indices. Measuring financial advisor buying intent and tracking changes in advisor interest on specific industry topics over time, Advisor Intent Indices empower product distributors, recruiters, marketers, and data scientists with highly accurate first-party information on industry-level and advisor-level intent in near real-time.
The Advisor Intent Indices use a scoring model to compare advisors’ overall engagement with financial news to individual engagement, providing month-to-month trends for gauging changes in advisor interest. With a range from 0 to 200, the score indicates the level of interest on topics such as Recruiting, Real Estate Equities, and Muni and High Yield Bonds. For instance, a Real Estate Equities index level of 195 would indicate overwhelming interest on this topic.