DEEP DIVE ON SERVICENOW’S PURPOSE BUILT PRODUCT FOR FINSERV OPERATIONS
Recent market disruptions, including COVID-19 have highlighted that innovation to front-office engagement channels alone is not enough. To truly become customer-focused, financial institutions must solve the fragmentation of systems and processes that are found in middle and back-office operations.
They need a single system of record that provides a complete lens into the customer experience and facilitates the quick completion of requests and resolution of issues, no matter how complex.