Fintech credi2 and Visa, a global leader in digital payments, have signed a strategic partnership within the framework of the Visa Fintech Partner Connect program. Together they have developed a product that is flexible to use and will support “buy now, pay later” (BNPL) payments with Visa credentials in Central European markets in the future. Vendors integrating this white-label solution into their card applications have penetrated a billion-dollar market that remains largely untapped.

The new white label offer for card issuers, developed by credi2 in partnership with Visa, will in the future allow cardholders to make flexible installment payments through Visa logins. This gives consumers a flexible partial payment option before and after making a purchase online or at a point of sale. With the BNPL option seamlessly integrated, banks can benefit from the rapidly growing multi-billion dollar pre- and post-purchase BNPL market. According to Juniper Research, the BNPL market will be worth $995 billion by 2026.

“Visa cards are accepted in more than 200 countries and territories worldwide. Because of the large reach, providers should think about their positioning in a changing world of omnichannel payment methods,”

“Anyone who does not offer the option of flexible installment payments is at risk of losing touch with the payment market.” Young adults of Generations Y and Z in particular are already using convenient BNPL solutions that are integrated into the retailer’s purchasing process. During the payment journey, they can opt for flexible installment payments.

This BNPL solution is an alternative to previous options. Along with a Visa card with a partial payment function, it offers a trustworthy means of payment that enables users to subsequently convert purchase amounts into installment payments – with high coverage and acceptance. “BNPL via Visa card offers customers more flexibility, a better overview and helps to prevent their account limit from being blocked by debiting the entire amount,”

 Christian C. Waldheim, Co-CEO at credi2.

“We see sustained consumer interest in flexible and at the same time secure payment options. With the help of credi2, we can enable our issuing partners to enter the market quickly and easily with essential infrastructure building blocks,”

“The white-label solution developed by the two partners can be modularly adapted to the requirements of the respective card-issuing financial institution.”

Jakub Grzechnik, Head of Product at Visa in Central Europe.