Bybit, recognized as the world’s second-largest cryptocurrency exchange by trading volume, has entered into a strategic partnership with Tether, the leading digital asset company and issuer of USD₮, the most widely used stablecoin globally. The collaboration focuses on accelerating cryptocurrency adoption in Brazil through a combination of institutional partnerships, sponsorship of major events, and expansive educational programs.

An important aspect of this partnership is the joint sponsorship of Blockchain Rio, one of the biggest blockchain events in Latin America. New users who sign up on the Bybit platform during the event will receive a special bonus in USD₮, a move intended to attract and engage first-time users with the digital asset ecosystem. To translate the partnership into real-world utility, Bybit and Tether are in active discussions with Visit Rio to explore integrating cryptocurrency into the tourism sector. In order to make Rio a crypto-friendly and creative vacation destination, the idea suggests offering incentives and discounts in USD₮ to tourists who wish to use digital assets for a variety of services, excursions, and purchases at local businesses.

Looking ahead, Bybit is set to roll out a nationwide educational initiative to raise awareness and support responsible cryptocurrency usage. This will involve “Learn and Earn” campaigns, rewarding users for completing courses on blockchain and digital assets. These efforts will be reinforced through in-person events such as workshops, seminars, and university engagements aimed at educating students, developers, and entrepreneurs.

Earlier this year, Bybit appointed Israel Buzaym as the Country Manager for Brazil. Since his appointment, the company has rapidly expanded its footprint in the region and launched localized offerings like Bybit Pay and Bybit Card, helping bridge the divide between traditional finance and digital currency. With Tether’s market cap surpassing $114 billion, the partnership marks a significant step toward mainstreaming cryptocurrency use in Brazil.