BANKING CUSTOMER CENTRICITY WITH JOURNEY ORCHESTRATION
Wednesday, September 21, 2022 | 5:00 PM BST
Some leaders think customer journeys are a series of clicks on the website or steps in a process or workflow. Most firms believe that journeys are something they can control. Customer experience (CX) leaders attempt to steer consumers from point A to B to C to improve internal metrics like AUM, self-service rates, the cost to serve, and more.