FinTechs, like any other company, are now embracing social media to tell their stories, engage with their consumers, and leverage influence. Additionally, the data and insights collected from social media platforms, in this case, tweets, can help FinTech companies analyze consumer behavior and preferences, the most critical factor in present times.

Financial institutions have also begun to recognize the opportunities provided by social media in catering to the present generation. With the ever-evolving digital landscape, it has become imperative for banks to offer services that cater to the changing channels of interaction, especially social media.

On that note, here are 5 tweets that Financial Technology enthusiasts should see:

@DanielCGlazer

Congratulations to London-based Paddle on its acquisition of US-based ProfitWell, the leading provider of subscription metrics and retention software!

Recently, IBS Intelligence reported that Paddle, the complete payments infrastructure for SaaS companies, announces it has acquired ProfitWell, the leading subscription metrics, and retention automation software provider. The deal valued at over $200 million in cash and equity is the next step in Paddle’s mission to remove the barriers to growth for SaaS companies worldwide.

@TonyFintech

We go from farms to pharma as Viola Credit, @stableprice, @uMotif, and Crowd Data Systems have nabbed tech funding.

IBS Intelligence also reported that Viola Credit, a global alternative credit asset manager providing customized credit solutions to technology companies and FinTech lenders, announced the final closing of the Viola Credit Alternative Lending Income Fund II (ALF II) with $700 million of investable capital including its flagship fund and related managed accounts.

@Fintechnexus

Over the past few weeks, we’ve been dropping some (not so subtle) hints that brand evolution was coming. We’ve grown our team, our footprint & our subject matter tremendously & it is time to step into a name & brand that reflects our mission. #fintechnexus

Recently, IBS Intelligence reported that following the earliest trickles of innovative startups, a roaring downpour of new ideas led to a tidal wave of change in the fin world. LendIt Fintech is now Fintech Nexus to connect traditional finance and the new roaring ’20s of financial tech.

@boncryp

#Georgian Prime Minister Irakli Garibashvili has offered the CEO of #Ripple, to consider launching a company service center in Georgia, with the offer made at a meeting as part of the World Economic Forum in Davos on Monday.

#XRPCommunity #IOV

@PaymentGal

Behavioral economics reaches deeper into #payments as younger start-ups aim to solve problems of younger consumers #Debbie #fintech