BANKING AS A SERVICE (BAAS): OPENING NEW REVENUE OPPORTUNITIES FOR BANKS
What’s BaaS? A flock of sheep or another annoying but potent banking acronym? BaaS is a way to modernize and grow the banking industry. It is about an open financial services ecosystem and the API orchestration for customer attention by banks and nonbanks. But the industry has yet to land on an authoritative definition of what Banking as a Servoce is, so I cobbled together what I believe to be the most apt description of what it delivers.