Open Banking now has three million active users in the UK as of January 2021 according to the Open Banking Implementation Entity. However, since PDS2 came into force, the big transformation that was expected has not come to fruition. The directive paved the way for data sharing from multiple accounts from different providers, helping people with financial tasks such as budgeting by having a complete overview of their spending in one place. But many consumers remain sceptical, or even unaware of how they could be benefiting. To drive customer retention, banks need to enable customers to reap the rewards by innovating into new services that effectively utilise the sharing of data Open Banking facilitates.

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