The partnership between YouHodler, a Swiss Web3 platform that links traditional and digital banking, and Torino Football Club, an Italian Serie A side, has been renewed. The collaboration, which began in 2022, now enters its fourth season, highlighting a shared commitment to resilience, tradition, and innovation at the intersection of sports and fintech.

Since its inception, the partnership has aimed to connect fintech innovation with one of Italy’s most historic football clubs. Together, YouHodler and Torino FC have increased awareness of Web3 services in Italy, while providing fans with interactive experiences that combine the excitement of football with next-generation financial tools. The collaboration has included events at Torino Stadium, such as the annual Crypto Summit, offering fans the chance to engage with players and participate in social activities.

“Many crypto-sports partnerships are short-lived, but our relationship with Torino FC has continued to strengthen,” said Ilya Volkov, CEO and co-founder of YouHodler. “Torino’s history of resilience inspires us. Just as the club has endured challenges and remained loyal to its supporters, we are building a financial platform rooted in trust, reliability, and long-term vision. A journey rather than a season is the focus of this cooperation.”

The alliance reflects a deep, long-lasting Italian-Swiss relationship, built on mutual respect for tradition and innovation. Matteo De Angelis, YouHodler’s Italy country manager, noted that fans increasingly recognize and engage with the brand, feeling part of Torino’s extended family. He emphasized the alignment between the two organizations, with YouHodler combining digital asset innovation and traditional financial expertise, mirroring Torino’s ability to innovate while honoring its historic roots.

This season, fans will notice expanded YouHodler branding throughout Stadio Olimpico Grande Torino, alongside activations that enhance engagement through contests, rewards, and digital experiences. The partnership renewal coincides with Torino’s Serie A Day 2 home match against Fiorentina on August 31, offering supporters an early glimpse of the collaboration in action.

Lorenzo Barale, Commercial Director at Torino FC, stated, “This is more than a sponsorship; it’s a growing bond that blends our tradition with YouHodler’s innovative spirit, delivering real value to fans on and off the pitch.”

The renewal also reflects YouHodler’s broader commitment to Europe’s blockchain and fintech ecosystem, with upcoming participation in events like CV Summit, Plan B Lugano, and Vienna Blockchain Week, further advancing the adoption of Web3 solutions in accessible and meaningful ways.

Torino FC, founded in 1906, is a historic club in Italy with seven Serie A titles and five Coppa Italia trophies. YouHodler offers a comprehensive, regulated platform providing crypto-backed loans, crypto reward accounts, and universal currency exchange, bridging fiat and digital finance with simplicity, efficiency, and transparency.