DJUST, a B2B e-commerce SaaS platform created by former Mirakl founder Arnaud Rihiant, today announced that it has raised €12 million in a Series A growth funding round to accelerate the market expansion.

Funding round by New Enterprise Associates, Inc. (NEA) leads, with additional participation from Elaia Partners.

Founded in 2020, the Paris-based B2B Commerce platform enables professional buyers and sellers to have an easy shopping experience, achieve greater productivity and drive growth. Unlike major B2C-focused platforms like Adobe Commerce, Salesforce Commerce and Shopify, the DJUST solution is purpose-built for B2B needs, empowering industries like distributors, franchisees, merchants wholesalers and manufacturers. The platform supports all B2B scenarios: online catalog, B2B E-Commerce connection, E-Shopping and Marketplace.

“The B2B eCommerce journey has been upended over the past decade, and behaviors and expectations on both the buyer and seller end have significantly changed the way B2B companies need to acquire, convert, retain, and expand customers. Yet many B2B companies are left to deal with these shifts on their own, supported only by outdated solutions that don’t fit their current needs,”

“We want to free all businesses of the hassle of building, launching and running B2B commerce. That will happen when companies stop making small adjustments to outdated systems and instead embrace an integrated, modular and powerful platform. In turn, that future-proofs new growth opportunities and excellent customer service.”

Arnaud Rihiant, Founder and CEO, DJUST.

“The B2B eCommerce market is estimated to be up to five times the size of the B2C market. And while there are many well-known software tools facilitating B2C eCommerce, today’s B2B technology stack remains outdated. DJUST’s simple yet powerful technology is an ideal match for the needs of today’s B2B businesses, whether they’re building their own eCommerce platform, working with suppliers, simplifying their procurement processes, or increasing the effectiveness of their sales operation,”

“The company’s rapid growth and ability to quickly demonstrate value for customers across different industries like retail, construction, fashion and pharmaceuticals give us confidence that they can scale sustainably over the long-term.”

Philip Chopin, Managing Director, NEA UK.

“Just as the consumer can now order anything at any time in only a few clicks, we believe that anyone should be able to place orders for their companies and replenish their stores just as seamlessly. DJUST’s SaaS solutions are the best answers on the market for B2B companies to bring their e-commerce operations to the same level as the e-retailers. We are very happy to welcome NEA, whose international network will help the company accelerate on the international scene, and to continue to support DJUST’s management team, which we believe has both the track record and the ambition to achieve this revolution in the B2B world,”

Xavier Lazarus, Managing Partner at Elaia.

The combination of a SaaS platform with B2B Commerce offers endless possibilities for businesses and buyers. For businesses, time-to-market is dramatically reduced, complete visibility into orders, processes, and deliveries, and powerful data insights are delivered through user-friendly control panel. . Together, this allows businesses to adapt to new shoppers who have very high expectations for their online experience. The DJUST platform offers powerful customization in the user interface, with drag-and-drop functionality and synchronization of data from old and new channels, allowing change and adaptation for new markets and buyers .

Together with co-founders Alexis Delplanque (Co-Founder and Head of Sales) and Eric Gaudin (Co-Founder and Head of Technology), Arnaud Rihiant launched DJUST with a seed funding of €4 million from home. invest in European Elaia in 2020. With the 12 million euros raised today, the company plans to expand into the European, UK and US markets, and invest more heavily in developing solutions for its main product. Over the past year, DJUST has doubled its number of employees from 20 to more than 40 and more than doubled its annual recurring revenue through more than 15 new agreements with major distributors and manufacturers around the world. Europe, allowing them to quickly move from offline to online and connect all systems to one central truth platform.

“We are going from decentralized to centralized with DJUST B2B Commerce. Our business processes are automated on the platform, and we can connect our ERP to the solution. This was a huge differentiator when we chose to partner with DJUST,”

Remi Beranger, Vice President of Global Procurement & Supply Chain at deSter.

“With a modern B2B Commerce solution, we can increase productivity, customer satisfaction and gain more visibility by centralizing all procurement and reassortment operations. We can offer our franchisees a B2C-like experience.”

Arthur Caron, Head of Supply Chain at Franprix, one of France’s leading retailers.

With a young and original mindset, DJUST not only provides an ordering and delivery platform, but also a true partnership with customers and a transparent product roadmap.

“We needed a B2B expert who could offer a flexible solution that can grow and build with us – someone who thinks out of the box. This would not have been possible with a more traditional solution vendor,”

Henri Danzin, Director of Marketing and Commerce at Socoda.

One of the reasons DJUST has been so successful over the past year is the platform’s ability to integrate with any existing technology stack and channel. This frees teams from time-consuming data consolidation and repetitive manual data transfers, and allows businesses to retain legacy systems as they transition to a digital business. completely.