Bondsmith, the UK’s leading provider of savings and cash management solutions to the wealth management industry, has become a Prime Member of Visa, the world leader in digital payments, to continue its mission to improve the wealth management industry.

Fintech and super apps are slowly gaining market share in the wealth management industry. As a result, existing wealth management institutions must innovate to retain assets and attract the next generation of investors. Currently a Visa Prime Member in the UK and an Associate Member in New Zealand, Bondsmith will be offering a white-label Visa debit card to its wealth management clients. This gives clients the ability to offer checking accounts to their clients, extending their services beyond investments and into transaction banking.

“Our vision is to bring embedded banking to the wealth management industry to enable holistic financial management and planning. We are thrilled to be working with Visa and leveraging their secure  global network to bring this new solution to our clients, helping them innovate and  improve their customer offerings.”

Michael Doyle, Founder and CEO of Bondsmith.

“Fintech companies play a crucial role in driving innovations that meet specific consumer demand. We’re  delighted that Bondsmith has become a principal member of the Visa network, to  enable access to embedded banking in the wealth management industry.”

Claire Dopson, Head of New Business Development at Visa.