SumUp, the financial partner for over 4 million small businesses worldwide, today announced the launch of SumUp Magic Pay, a QR code payment solution for the hospitality sector.

After the epidemic, guest behavior in the hospitality industry changed. As the market gradually began to open again, it became clear that we had become accustomed to scanning QR codes, and after two years of life becoming increasingly digital – from work to celebrations to workouts and more – we now expect to have everything at our fingertips. On the other hand, we still love the formality of dining out or going to a new pub or restaurant.

Therefore, SumUp introduced Magic Pay in reaction to this change. By scanning a QR code on the table, everyone at the table can now obtain a copy of the bill after a meal. Thereafter, a bill can be divided, a tip can be added, and payment can be made (Apple or Google Pay are both an option). Email is another option for sending receipts. Simply scan, split, and pay—no apps, accounts, or admin necessary.

Over 100 restaurants in the UK tested Magic Pay during a three-month test period, and SumUp discovered:

1. Nearly half of attendees, on average, opted to pay with a QR code.
2. The prompt in Magic Pay caused an average increase in tips for waitstaff of 38%.
3. Magic Pay helps wait workers give better service by saving them roughly 12 minutes every table.
4. Only two establishments out of over 100 have ceased accepting Magic Pay; the others continue to do so.

The technology is easily integrated with the top point-of-sale system in the UK for restaurants, making life easier for front-line hospitality personnel. The use of technology facilitates and accelerates payment receipts while capitalizing on modifications in consumer behavior.

“SumUp has spent a decade at the side of entrepreneurs and SMEs. Our mission is to make business life as simple and efficient as possible – and to remove the stress of taking payment. Magic Pay will provide a win-win for merchants and customers alike through its easy integration and user-friendly design – just scan, split, pay.”

                                                                  Joseph Flynn, Head of Order & Pay at SumUp.

“Magic Pay is a great system to work with, it’s easy and fun to use. Magic Pay saves our guests time when paying the bill, they can even split it with friends without the struggle to calculate. Our team loves it and our guests love it! We are happy to be part of it. “

                                                   Monika Grybauskaite, Manager at Darjeeling Express.

SumUp has recently branched out into point-of-sale software, and after purchasing Goodtill, Tiller, and Fivestars, the company is rapidly growing its presence in the restaurant and retail industries. Following a decade of explosive growth and international development, SumUp announced new fundraising in June 2022 totaling £510 million, giving the company an enterprise value of close to £7 billion.