Microsoft Cloud for Financial Services (MCFS), Microsoft’s recently announced Industry Cloud, brings capabilities such as multi-level security and comprehensive compliance coverage to provide a differentiated customer experience, manage risk, improve employee collaboration and productivity, and modernize core systems. MCFS is an industry-specific end-to-end cloud that combines existing and new capabilities which are unlocked by the innovative power of Microsoft Azure, Microsoft 365, Microsoft Dynamics 365 and Microsoft Power and is responsible for sustainable growth. Furtermore, the financial services enables financial companies to gain deeper insights that are useful for decision-making, such as personalized actions that reach customers and those that do not. The uniform customer profile provides with customer data such as financial and behavioural patterns as well as demographic data. The aim is to improve the customer experience in banking by pooling data from across the industry and developing a more comprehensive view of customers. With Microsoft Azure, financial companies have the infrastructure and security to take the customer experience to another level.