Smart money app Plum and fintech unicorn Bitpanda have joined forces to make crypto investing available to Plum’s rapidly growing European customer base.

The development underlines the growing demand from investors in Europe for easy access to safe cryptocurrency trading that allows them to diversify their investment holdings.

Plum’s specialized financial services app is now completely linked with Bitpanda’s cutting-edge API solution, which enables fintech and traditional banks to provide their customers with 24/7 access to investment. As a result, Plum’s interface can be used to access Bitpanda’s crypto services, and Bitpanda will handle all transactions.

“It’s our ambition to provide access to a broad range of assets for our customers so they can properly diversify their investment portfolios and support their growth over the long-term. We’re delighted to work with Bitpanda, a digital asset leader, so our customers can now also access crypto in a secure, convenient and simple way, alongside our existing, broad range of stocks and funds. We have a shared mission of a more accessible and informative financial system that helps people get the most from their money. Plum already enables people to save, invest, spend and budget more easily. The addition of crypto to our app helps our customers to manage their finances in one place.”

                                                               Victor Trokoudes, CEO and co-founder of Plum.

Since the development of Bitpanda’s API solution, a number of major fintech companies and online platforms have partnered with Bitpanda to make use of a trading infrastructure that is both compliant and secure.

“At Bitpanda, we are keen to bring investing closer to everyone, everywhere. In a world where financial services are rapidly evolving, and consumers demand more convenience and safety, we have created an innovative API-based infrastructure that provides other companies and their customers with access to a state-of-the-art trading experience. This saves time and money and ensures they are trading via one of Europe’s leading exchanges, which complies with the strictest regulatory standards – something that our partners can rely on. We share a core mission with Plum, to make investing accessible to all, and I’m excited we are now able to do that together.”

                                                                   Eric Demuth, co-founder and CEO of Bitpanda.

These connections have been made possible by Bitpanda’s dedication to legal compliance and its long track record of dependability. The Bitpanda Group also holds the PSD2 and MiFID II licenses, and is registered with the Czech Trade Authority as VASP, the Austrian Financial Market Authority (FMA), the French Autorité Des Marchés Financiers (AMF), and the Austrian Autorité Des Marchés Financiers (AMF), and became Austria’s first Electronic Money Institution (EMI) in accordance with European law (EMD2), in addition to having a fully AML5 compliant KYC process. Additionally, Bitpanda obtained registration with the Bank of Spain and the Italian Virtual Asset Services Provider (VASP), becoming the first international cryptocurrency provider to do so.