SELLA LAUNCHES TRIAL OF THE BIOMETRIC CREDIT CARD IN ITALY
Authorize payment transactions by simply touching your credit card, securely and quickly. Sella is piloting a credit card with biometric identification that, thanks to a small chip sensor, allows people to make payments with their fingerprints.
The rollout of the new card, enabling biometric verification for direct and contactless payments, was led by Sella Personal Credit, a Sella group company specializing in home credit, through a pilot project involving a selected client in Italy.
Each customer receives a kit containing a specific device (“sleeve“), allowing to register his or her fingerprints on the card completely autonomously in a few simple steps without having to visit a bank branch. Once the fingerprint is received, the card is ready to use and requires no battery:
The biometric chip is provided directly by the POS in the case of contact payments and through the magnetic field for contactless transactions. All you have to do is place your finger on the biometric chip on the front of the card for fully secure payment authorization.
The new F. CODE biometric card issued by Sella Personal Credit on the Visa was developed in partnership with IDEMIA, a global leader in identification technology with years of design and implementation know-how in the field. credit card area. documented in similar pilot projects around the world.
Biometric cards can be used worldwide and recognized by any EMV-certified ATM and POS terminal.
“This new card enables a recognition mode that daily, is already in use by many people on their smartphones. At the same time, it highlights the Group’s constant focus on offering increasingly cutting-edge solutions to meet renewed personal needs”,
The collaboration with IDEMIA and Visa confirms this vision, aiming to enrich our customers’ payment experience while ensuring simplicity and security.”
Giorgio Orioli, CEO and General Manager of Sella Personal Credit.
“At IDEMIA, we are convinced that digital and innovation in payment will change how people shop and pay by bringing more convenience and security to the payment experience. Alongside our long-standing knowledge and expertise in Biometrics for decades, we are thrilled to participate in the deployment of the first biometric card in Italy issued on the VISA Scheme and look forward to shaping the future of payments with our partner Sella”
Aaron Davis, SVP – Financial Institutions, Europe at IDEMIA.