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SAGE AND SQUARE PARTNER TO HELP SMALL BUSINESSES TAKE MORE CONTROL OF THEIR FINANCES

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Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), and Square, the global payments technology provider, today announced a new partnership, focused on helping small businesses work smarter and save time, freeing them up to grow their businesses.

Sage Accounting and Square’s point of sale (POS) software can now be integrated thanks to their agreement, which is operational in the UK, Ireland, and Canada. Customers who use both products can transact business and accept payments wherever they choose, whether in person, online, or over the phone. The smooth integration of sales data into Sage Accounting maintains the accuracy and up-to-dateness of traders’ records.

With daily transactions synchronized into Sage Accounting, the connection makes it simpler for accountants who manage the books of small businesses to view and access their clients’ most recent financial data.

“Processing cashless payments effectively is critical to business owners especially as more shoppers choose digital payment methods over cash,”
“Through this partnership, Sage and Square are taking the pain out of keeping on top of finances for small businesses. They can keep track of sales transactions with ease, and get paid with confidence, and Sage Accounting is automatically updated so their books are covered.”
                                                                         Neal Watkins, EVP, Product at Sage.
“When the world went online during the pandemic, technology helped businesses survive,”
“One of the lasting benefits we’ve seen for businesses was the shift to digital ways of working and selling. This switch is providing solutions to challenges all across the professional services sector by allowing businesses to be agile. Our sellers are continuously finding new and more efficient ways of working that prioritize expertise, implementing technology, and setting their business apart in an increasingly competitive landscape and we’re excited to see how this partnership with Sage strengthens SMB growth.”
                                               Jason Lalor, Executive Director at Square Europe.

The key benefits of the Sage Accounting and Square POS integration for SMB customers are:
• Taking the pain out of accounting: Seamlessly updating customers’ books – all sales and payments transactions processed through Square POS will be reconciled automatically in Sage Accounting daily.
• Process sales anywhere, anytime: Combining Sage’s software with the option to add easy-to-use POS hardware to support cashless selling, in-person, online or over the phone.
• Having visibility: Up-to-date, accurate visibility of a business’s financial position, easily accessed.
• Enjoying an optimized customer experience: Ability to offer loyalty programs and delve into data to understand customer behavior.
• Getting support, around the clock: Customers can access 24/7 support when using the integration, through a service provided by Amaka, the global leader in accounting integration and automation software, which powers the connection between Sage and Square.

The integration is available to Sage and Square customers in the UK, Ireland and Canada now, via the Sage Marketplace and Square App Marketplace.

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