Lemonade, the insurance company powered by AI and social impact, today launched in the United Kingdom. Residents across the UK can now get Lemonade Contents insurance instantly, from anywhere, on any device, as well as file claims and get paid in seconds.

Today’s launch follows Lemonade’s previous launches in France, Germany, and the Netherlands.

Founded in 2015, Lemonade launched the top renter insurance product in the United States in 2016, where it currently ranks among the top renters insurance products on the market. With today’s launch, Lemonade will bring an instant delicious experience to the people of the UK. Customers can get quotes, purchase content insurance, claim and get paid, all in seconds.

As a public good and certified by B-Corp, Lemonade has a social impact built right into its business model. Through its Giveback program, the company donates remaining premiums to nonprofits selected by customers that support causes like equality, climate, and poverty. UK residents can now protect their wealth with Defaqto’s 5-star rated Lemonade, from just £4 per month. Lemonade’s Content Coverage includes worldwide coverage of individual personal items up to £2,000 each, up to £100,000 total coverage and no cancellation fees. Additional coverage is also available for those who want additional protection against theft and accidental loss and damage to mobile devices, as well as expert help through protection. juridical.

“Insurance as we know it hails from the UK, as do I. So both professionally and personally bringing Lemonade to the UK is a homecoming of sorts,”

“We believe the millions of local renters will appreciate what Lemonade has to offer. After all, who doesn’t want instant, transparent, personalized, and mission-driven insurance?”

“Pairing Lemonade’s strengths with Aviva’s promises to deliver insurance that is digitally native, yet rooted in the birth of modern statistics in the 1700s. It’s the best of both worlds, giving people a refreshing experience backed by a company they’ve known and trusted for years,”

                                                          Daniel Schreiber, Lemonade co-CEO and co-founder.

Lemonade is entering the UK market in a long-term, strategic partnership with leading UK insurer, Aviva.

“We’re excited to be appointed as the long-term partner for Lemonade in the UK. We share a common outlook for how digital, AI and data can transform customer experiences, and the role insurers can play in building stronger communities,”

“By joining forces we can ensure compelling propositions reach a broader range of customers, including renters, an under-served yet growing segment of the UK insurance market. In our 325-year history, we have adapted and thrived in a changing world and our partnership with Lemonade is a marker of our intent to continue just this.”

                                           Adam Winslow, CEO of Aviva UK & Ireland General Insurance.

Lemonade Insurance NV is regulated by the Financial Conduct Authority (FCA) and subject to limited regulation by the Prudential Regulatory Authority (PRA) in the UK.